Reviews

From the Steel Mill to building a successful insurance agency and from generating sparks on the factory floor to generating leads online-Andrew Nikolovski is living proof that there’s more to the grind.

After spending 15 years as a union steelworker, Andrew knows firsthand what it means to wake up early, work hard, and carry the weight of providing for your family; while still feeling like there’s something more out there. His story is one of resilience, faith, and turning pain into purpose.

When life hit hardest, losing his son Landon after a traumatic birth injury, getting laid off just shy of qualifying for union benefits, and nearly going on strike after buying his first home with a newborn on the way, Andrew didn’t fold. 

He fought back. He took a leap of faith into the insurance world, learned marketing and lead generation through pure trial and error, and eventually built not just one business, but two.

Before launching Niko Insurance Group, Andrew founded Bomb Squad Leads, a lead generation company focused on helping businesses grow through online strategies. He didn’t have a marketing degree,he had grit, curiosity, and a deep desire to figure it out. That experience taught him how to turn attention into action, and clicks into clients.

Today, Andrew not only uses those skills to grow his business, he teaches others how to do the same. 

Whether it’s through paid ads or building organically from the ground up, Andrew shows everyday people how to create attention, build trust, and turn that into momentum. From leveraging social media without a budget to mastering content that connects, his approach is built for real people with real goals.

Now, through More to the Grind, Andrew shares his journey with those who feel stuck in the daily hustle but know they’re meant for more. His message is raw, relatable, and real. Perfect for blue-collar conferences, union events, workforce development programs, and motivational gatherings.

Topics Andrew speaks on:

• Turning setbacks into stepping stones
• Building purpose beyond the punch clock
• Creating financial freedom without quitting your job     (yet)
• Life insurance, legacy, and protecting what matters
• Marketing & lead generation the self-taught way
• Building a business organically—no budget, no excuses
• Faith, family, and the fight for a better future

Whether it’s a room full of tradesmen, a union hall, or a leadership summit, Andrew brings the kind of energy and authenticity that leaves people moved and motivated.